Meet The Team

We are genuinely passionate about and strongly believe in what we do. Our motivation is to contribute to healthy professional development, to see businesses and people fulfil their potential and to enable organisations to exceed expectations.

Our diverse know how is drawn from our extensive experience in the fields of Consultation, Psychological Health & Wellbeing, Professional Personal Development Training, Coaching, Human Resources, Psychology, Counselling, Communication, Publishing, Employee Assistance Support and Mediation. We want to build your capabilities enabling you to grow and to deal with the most challenging of situations.

Partnering with Executives, HR Professionals, Managers and Teams, in the corporate and public sector, our work around the world extends to over 40 countries.

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Caroline Ribeiro-Nelson ~ Head of Free Choices

“I hold a strong belief in leadership with respect, integrity and compassion, along with the valuing and investment in the infinite potential of people. It is ourselves and not the things we can acquire, which are our greatest assets. A focus on synergetic relationships, constructive business dynamics and the creative use of technology can produce extraordinary strides forward.”

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George ~ Free Choices Associate

George has worked in the UK public, private and charity sectors in a variety of roles ranging from: HR within a plc, education administration, Director of a small manufacturing and retail business in central London, to working as a therapeutic group facilitator in the field of addiction for over 12 years. He has seen people at their best and motivated others to regain a life that is in touch with their values.

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Ruth ~ Free Choices Associate

“I believe in people’s potential and want to make a difference. I focus on the enhancement of individual and business strengths, commitment and vision. When combined with skills, knowledge and motivation, this enables the promotion of limitless possibilities, which can lead to lasting and meaningful change”.

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Sheila ~ Free Choices Associate

Shelia became interested in the therapeutic field in the mid 1990’s when she was working as a HR Manager. She is a qualified and senior accredited Psychotherapist (Bacp), Coach and Supervisor.

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Christian ~ Free Choices Associate

Christian is an accomplished Executive, who has been working in the media industry and Journalism for over 15 years. Head of international media production departments, he held responsibility for print and toy production for the European mass market. Christian successfully supervised the digital change of several leading publishing houses.

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Matthias ~ Free Choices Associate

Matthias’s possesses diverse experience working with corporate and social organisations. He has lived and worked throughout Europe supporting employees at all levels from volunteers, interns, trainees, employees, project partners and executives.

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Get In Touch

If you have questions regarding any of our services or would like to schedule an appointment, you can contact me, Caroline Ribeiro-Nelson ~ Head of Free Choices on +44(0) 203 633 0907 or +44 (0)7711 840737 or info@freechoices.co.uk.

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